Work history

Work history

Buzzfeed

2018 - July 2026

Commerce Editor

Generated $750K+ in annual revenue by pitching and writing high-converting curated commerce articles.

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Owned content strategy for top-earning holiday posts, including paid brand placements, real-time updates, thumbnail optimization for social, and product ordering to maximize revenue

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Designed and maintained scalable backend architecture

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Optimized content for SEO and Apple News using flex headlines, thumbnail color-trend tracking, and search-approved keywords

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Improved performance of data processing pipelines

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Forecasted trending products via TikTok, Instagram, and Amazon Associates data, then curate them into posts framed as fresh audience discoveries — unlocking previously untapped affiliate revenue

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Led technical decisions and system design discussions

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Utilized Omni and Amazon Associates performance data to identify high-converting content patterns, iterating on past successes to scale recurring traffic to BuzzFeed shopping

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Mentored engineers and supported team development

Walt Disney Company

2014 — 2018

2020 — 2023

Editorial Coordinator

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Managed freelancer contracts and served as liaison between contributors and the legal team, ensuring compliant, on-time content delivery

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Built and shipped new product features

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Syndicated editorial content from Yahoo and other Disney-owned sites to expand reach and audience engagement

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Led content planning sessions aligned to company priorities, including theatrical releases, Parks news, Disney anniversaries, and global holidays